Privacy Policy & Accessibility

Last updated: April 2025

Introduction

Longevity Athletics ("we," "us," or "our") operates the website longevityathletics.com and its associated pages. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

Your privacy matters to us. We are committed to protecting your personal information and being transparent about how we use it. We do not sell your personal information to third parties.

Information We Collect

Information You Provide Directly

When you interact with our website, we may collect the following personal information:

  • Full name and contact information (email address, phone number)
  • Fitness goals, health notes, or comments you submit via our forms
  • Communications you send us via contact forms, email, or SMS
  • Appointment and scheduling information

Information Collected Automatically

When you visit our website, certain information is automatically collected by our servers and third-party analytics tools:

  • IP address and approximate geographic location
  • Browser type, operating system, and device type
  • Pages visited, time spent on pages, and referring URLs
  • Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries and provide information about our programs
  • To schedule and confirm your free intro session or consultations
  • To send you follow-up communications about your fitness journey
  • To send SMS messages when you have opted in (see SMS Consent section below)
  • To improve our website, services, and marketing
  • To comply with applicable laws and regulations
  • To protect the safety and security of our members and staff

SMS Consent & Text Messaging

SMS Consent: By providing your phone number and checking the SMS consent box on our forms, you agree to receive text messages from Longevity Athletics regarding your inquiry, class schedules, promotions, and updates. Message and data rates may apply. Message frequency varies. Reply STOP at any time to unsubscribe. Reply HELP for assistance.

We will never share your phone number or SMS consent data with third parties for their marketing purposes. Your consent to receive SMS messages is not a condition of purchasing any goods or services.

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Cookies are small data files stored on your device. We use:

  • Essential cookies: Required for the website to function properly
  • Analytics cookies: To understand how visitors use our site (Google Analytics)
  • Marketing cookies: To deliver relevant advertising (Google Ads, Meta/Facebook Pixel)

You can control cookie settings through your browser preferences. Disabling certain cookies may affect site functionality. To opt out of Google Analytics tracking, visit tools.google.com/dlpage/gaoptout.

Third-Party Services

We use the following third-party services that may collect or process your data:

  • GoHighLevel (GHL): Our CRM and form processing platform. When you submit a form on our website, your information is sent to GoHighLevel servers. View their privacy policy at gohighlevel.com/privacy-policy.
  • Google Analytics: Website analytics and user behavior tracking. View Google's privacy policy at policies.google.com/privacy.
  • Google Maps: We embed Google Maps to display our gym location. Google may collect data per their privacy policy when you interact with the map.
  • Google Ads / Meta Ads: We may run advertising campaigns that use tracking pixels to measure ad performance. You can opt out of personalized advertising at youronlinechoices.com.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When your data is no longer needed, we will securely delete or anonymize it.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request that we correct inaccurate or incomplete information
  • Deletion: Request that we delete your personal information
  • Opt-out: Opt out of SMS messages, marketing emails, or data processing for advertising
  • Portability: Request your data in a portable format

To exercise any of these rights, contact us at the information provided below. We will respond to your request within 30 days.

Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete it.

California Privacy Rights (CCPA)

If you are a California resident, you have the right to know what personal information we collect, the right to delete your personal information, and the right to opt-out of the sale of your personal information. We do not sell personal information. To exercise your California rights, contact us below.

Accessibility

Longevity Athletics is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply relevant accessibility standards.

Our website aims to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. If you experience any accessibility barriers, please contact us:

  • Email: [email protected]
  • Address: 20924 N John Wayne Pkwy, Suite D-2A, Maricopa, AZ 85138

We welcome your feedback and will make every reasonable effort to accommodate your accessibility needs.

Changes to This Policy

We reserve the right to update this Privacy Policy at any time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

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